Portfolio
Real brands.
Real results.
Case studies from the work — not theory, not templates. Strategy built for specific brands, executed, and measured.
PurpleBlue Academy of Music Business — From Idea to 3 Successful Cohorts
PurpleBlue Academy was created to educate artists and industry professionals on the business side of music — contracts, copyright, publishing, royalties, and rights management. The challenge was not just selling training, but educating a market that did not yet understand what music business truly entails. This required a long-term strategy combining education, trust-building, and performance marketing across three successful cohorts.
Audited brand presence, identified knowledge gaps in the Nigerian music industry, and mapped competitor positioning.
Discovered that problems were linked to lack of education, not lack of interest. Designed strategy accordingly.
Built a multi-stage funnel: Awareness → Education → Trust → Conversion. Free masterclasses drove warm leads.
Ran 66 campaigns across Facebook and Instagram. Controversial, relatable video ads outperformed polished corporate styles.
Miala Beauty — ₦121M in Sales Through Digital Distribution
Miala Beauty needed to scale nationwide across all Nigerian states. The challenge was increasing daily sales volume and standing out in a crowded market without competing as a luxury brand. The strategy focused on research-led positioning, offer engineering, frictionless distribution, paid advertising, and an affiliate sales system.
Repositioned as beauty for everyday women. Built an irresistible offer: free powder, free delivery, pay on delivery.
Recruited agents across all states. Orders routed to nearest agent for fast fulfilment and payment collection.
Facebook, Instagram, and TikTok. UGC-style content and relatable language outperformed every polished alternative.
Designed a paid affiliate training programme. Affiliates ran messaging ads and were paid weekly on delivered orders.