Services

What I do.
And how.

Every service connects back to one goal: turning visibility into revenue and building systems that scale.

📈
Custom

Growth Marketing Strategy

Full-funnel strategies built to drive consistent acquisition, engagement, and revenue. I design the entire marketing engine — from audience research and positioning to paid campaigns, content strategy, and performance optimisation across Meta, TikTok, and Google.

Full marketing audit and strategy document
Paid advertising setup and management
Content calendar and execution plan
Monthly performance reports and optimisation
KPI tracking dashboard
🎯
Custom

Brand Strategy & Identity

I help brands find their voice, define their positioning, and build identities that connect deeply with audiences. Strategy before aesthetics — every visual and verbal decision is rooted in a business objective.

Brand discovery and competitive audit
Positioning and messaging framework
Visual identity guidelines
Brand voice and tone document
Application across key touchpoints
📦
Performance

Digital Distribution Systems

Performance-based distribution models that expand a brand's reach through trained affiliate and distributor networks — zero upfront cost, commission on results. The model that drove ₦121M in sales for Miala Beauty.

Distribution network design and setup
Distributor recruitment and training
Sales funnel and messaging kits
Weekly performance tracking
Affiliate payment management
🎬
Custom

Campaign Ideation & Creative Direction

From brief to final asset — I conceptualise campaigns, write ad copy, direct video scripts, and manage the full creative production process across platforms.

Campaign concept and brief
Ad copy and script writing
Creative direction for video shoots
A/B testing framework
Creative performance analysis
🚀
Custom

Product Marketing & GTM Strategy

Positioning, messaging, audience definition, go-to-market planning, and launch execution for products entering new or existing markets. Certified Product Marketing Manager.

Market research and ICP definition
Product positioning and messaging
Go-to-market launch plan
Sales enablement materials
Post-launch optimisation
🔬
Custom

Design Research & Market Insights

Qualitative and quantitative research using KIIs, IDIs, FGDs, digital ethnography, and field research — synthesised into actionable strategic recommendations.

Research design and methodology
Field research and data collection
Synthesis and insight reports
Strategic recommendations
Stakeholder-ready presentations

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